THE BEST OF MY PROFESSION

I want to tell you about  the company which I am employed Nutresa, S.A, it ties very well with the concepts of my career and due to it, you will understand the reason which it facilitates me and why my study and work that I realize every day excites me a lot.

This company takes charge of the sale and food distribution of massive consumption, it is divided by brenches such as: Big chains, Self-services, Wholesalers and traditional; in which strategic consultancies are realized to its customers with the fortitude of which their sales could be promoted as a service that they give towards its final consumers, thus the company manages to make its customers  faithful with each of the strategies that it realizes to consolidate their enterprises on the market as an enterprise of big prestige and profitability at national level.

When talking about marketing at a general view all the activities that have for objective to generate and satisfy the demand through two strategies that I consider are the key in this career: researching and communication, because it is so important to use them and utilize different techniques in order to be efficient. The acts related to researching raise techniques that have reactions on the consumer’s knowledge and this knowledge represents a big opportunity to know them. The Objective of the researching srtrategy is to try to find the needs and thinking of the consumer, in some opportunities is needed to research about “what to do” to make the consumer accept or create that a necessity. The consumer making use of his liberty will find if the product or service offered are of his interest or useful to satisfy “anything”. A marketing manager knows how to design the strategies and trends to achieve and take actions to raise the initial objectives. Some companies currently use marketing very often, because they have found that helps to make them more competitive.