GENERAL MARKETING

MARKETING 

It’s a tool that each businessman must know, this talks about behavioral analysis of the consumers and market. The marketing analyzes the companies’ commercial mission and its objective is to capture, keep loyalty and satisfy consumers’ necessities.

Philip Kotler is known like marketing’ father around the world, in the last 40 years he has been recognized for his jobs because it talks about the most important tools and companies which marketing strategies are practiced.

KIND OF MARKETING:

- MARKETING ON LINE: it is the use of tools.

-  NEUROMARKETING: it is the application of neuroscience tecnics to analyze human brain behavior in front of stimulus.

 -   SOCIAL MARKETING: it Studies the change of attitude within the organization, creating promotion strategies through social work, positioning the brand.

 - GREEN MARKETING: it promotes some products that care the environment.

 - EXPERIMENTAL MARKETING:  it tries to creates situations around the purchase of a product (before. during, and after the purchase), doing use of senses.

-  INTEGRAL AUDIENCE:  it tries to gather at the same campaign combined strategies the all means which a target audience can be in contact.

ACTORS FROM MARKETING

 1.      CONSUMERS:

consumer buys and consumes products and services to satisfy their necessities.

2.      COMPANY
It is the main charac:ter because there strategies for marketing are designed.

3.      DISTRIBUTTION CHANNELS:

It is the way through the products arrive to consumers

4.      COMPETITORS:

Other companies which works to satisfy consumers’ necessities too.