MARKETING FUNCTIONS

CONSUMER ANALYSIS:

The first function of marketing is analyzing the consumer, in front of their necessities. Likes, preferences, wishes and consumer habits, behavior of purchase (where buy, when buy, why buy) manners and attitudes.

COMPETITORS ANALYSIS:

The second function of marketing is analyzing the competitors, their location, objective public, turnover, participation in the market, experience in the market, resources, capacity, main strategies, competitive advantages, strengths, weaknesses.

PLANNING MARKETING:

This function consists in analyzing the business environment, analyzing the internal situation, setting marketing goals, designing strategies and action plans.

1.  ENVIROMETN ANALYSIS: it consists of analyzing consumers, companies and other external factors that could influence the company.

2. INTERNAL SITUATION ANALYSIS: it consists of analyzing financial, human, technological and material resources and capacity that the company has.

3.SET MARKETING GOALS: it sets marketing goals give studies made and shows the company aspirations.

4.DESIGN MARKETING STRATEGIES: it Designs strategies in order to achieve the objectives.

5. DESIGN ACTION PLANS: They are design to specify the necessary steps to implement the strategies, the resources to use, the responsible, times, budget and investment required.

TO  DESIGN MARKETING STRATEGY

1.      This function consists of making marketing strategies in order to achieve the objectives.

IMPLEMENTATION MARKETING STRATEGIES

This function consists of practicing the marketing strategies proposals.

CONTROL AND EVALUATION: Finally the function consists of being sure about which marketing strategies are going to be implemented, also the action plans and the staff responsible for the implementation those are the most important elements in marketing.